What do we mean when we talk about innovation in the tourism sector? Generally speaking, this is a very broad topic spanning from technology to creative initiatives. Apparently, innovation is largely present in this sector, but how can we measure its impact on the market as well as on the territories?

The ADRION funded project Innoxenia responded to this challenge by developing a comprehensive database called, rightly, Tourism Innovation Observatory. The project has set up this platform with the aim to collect data from different sources targeting the tourism destinations of the Adriatic-Ionian area, in order to analyse trends, and ultimately to draw some considerations which can help operators to improve their business.

The project will produce 3 specific outputs:

  1. The Tourism Innovation Observatory, a database for modelling information on the tourism industry of the Adriatic-Ionian Region
  2. An Action Plan with dedicated policy reccomendations
  3. Strategic Agenda to tackle the challenges of the tourism sector in the Adriatic-Ionian Region.