Bike excursion on country road in Val d’Orcia with electric Mountain bike – Tuscany, Italy
Credits: Daniele Mazierli
COVID-19 shed a light on healthy&safety issues as well as digitisation on tourist facilities
Surely, the pandemic forced all tourism operators, as well as people working in the accommodation facilities and visiting sites to drive innovation forward through the digitalization of services, promoting innovation and new technologies. According to that, Biagio Perretti, the coordinator of the Thematic project and Professor at the University of Basilicata, helped us comment the joint work produced by the sub-cluster: “As identified in the Policy Paper, one of the key needs for sustainable tourism is digitalization of services (e.g. bookings and reservations in the accommodation facilities), that can ease the process of creating standards in terms of touristic services. Perretti gives an example from his experience in Preko, a village in the Croatian island of Ugljan (one of the partners in the ADRION project of Thematic), which is home to one of the oldest olive mills in Europe dating back to the Roman era, but a quite remote place with limited access facilities for tourists. “If we do not integrate this piece of art into a network of itineraries, as well as we provide easier access and information to the visitors, well then this artistic patrimony cannot be promoted as it deserves. In this sense, digitalisation can help a lot find out solutions to more integrated services”, says Perretti.
Olive mill in Preko/Croatia
Photo by ADRION THEMATIC project